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INK N ART MEETUP

Print, Personalization & Profit.

Vi bjuder in till ett exklusivt event där vi gästas av talare som varit delaktiga i några av de mest välkända kampanjerna inom tryck globalt. Du kommer få en inblick i hur personaliserat tryck i samspel med digitala kanaler kan revolutionera marknadsföringen för ert varumärke.

Med hjälp av innovativa mjukvaror och våra digitalpressar från HP Indigo kan vi producera trycksaker som engagerar er målgrupp på ett helt nytt sätt samt öka er ROI.

När: 18 mars, 09:00-13:00
Plats: Ink n Art, Exportgatan 33B, Hisings Backa

Sign up for the event

    WHY ATTEND?

    Learn from global success stories.

    Hear firsthand insights from campaigns like Nutella’spersonalized labels and Hershey’s Kisses custom packaging.Discover how co-creation and personalization have revolutionizedbrand engagement and boosted sales worldwide.

    Stand out in a saturated digital landscape.

    Studies show that combining print with digital campaigns often doubles ROI. We’ll share specific examples on how to effectively integrate personalized print to enhance customer engagementand create higher brand value.

    Discover future-proof and sustainable solutions.

    See how short, precise print runs can reduce waste, cut costs, and support sustainability without compromising on quality. Our HP Indigo digital press offers cutting-edge, environmentally friendly solutions.

    Personalization that strengthens customer relationships.

    Hyper-personalized campaigns make every product unique. We’ll show you how small but powerful details — such as customized names or seasonal motifs — can create emotional connections with your customers.

    Inspiration and networking with industry leaders.

    Join engaging talks and live demonstrations, including insights fromHP experts who will showcase the potential of personalized print technology. Build valuable connections and gain the inspiration to stay ahead of the competition.

    WHO IS SPEAKING?

    Abel Sanchez-Hermosilla M.

    Originally hailing from Barcelona, Abel had the privilege of shaping the marketing agendas of multiple brands across different industries in EMEA.

    His transition into the world of technology to HP over three years ago unlocked a new dimension of marketing, one that underscores the importance of embedding packaging and the physical experience, in brand strategy.

    Now he leads HP’s Brands & Agencies Innovation team for EMEA (Europe, Middle East & Africa), and what he does in his team is humanizing digital print. Empower brands, agencies, and Print Service Providers to drive their business with a consumer-centric approach, translating all of the technical benefits from HP technology and industrial presses into the language of brand owners, and into ideas you can print to double the ROI of your marketing campaigns.

    Corina Alexandra Pop

    Drawing on experiences that span from Europe to North America to SE Asia, Corina has built a career at the intersection of creativity and business strategy, bridging the worlds of design, branding, and business and bringing a uniquely global perspective to her work.

    Her journey began in management consulting, where she helped global companies strengthen their operations and people strategies, before following her passion into creative direction and design. She led the creation of impactful branding and marketing campaigns for some of Canada’s most recognized brands, shaping experiences that resonated deeply with target audiences while driving business results.

    Now, as Global Creative Services Lead at HP, Corina helps brands and agencies harness the power of digital print—transforming packaging into a storytelling platform and unlocking new possibilities through personalization, co-creation, and sustainability. She translates HP’s cutting-edge technology into bold, consumer-centric ideas that reshape how brands connect with people and maximize their marketing impact.

    SNEAK PEEK

    Video 1: Kleenex Grandma Poets
    Video 2: HP Indigo and the Hershey Company
    Video 3: Café Pelé

    Info

    Adressen är Exportgatan 33B, 422 46 Hisings Backa

    Det finns möjlighet att parkera bilen utanför.
    Åker du kollektivt så är den närmaste hållplatsen Balamundi.

    Vi ses den 18 mars, Ink n Art-gänget

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